Business Strategy Of Louis Philippe Marketing Essay

Business Strategy Of Louis Philippe Marketing Essay Art for arts sake makes no more sense than gin for gins sake said by Somerset Maugham.   Finis Coronat Opus  or, quite simply,  The finish crowns the work.Every garment in this line is a suggestive example of this philosophy. The range has subtle design distinctions that will glee the wearer and allow him to discover something new every day. Shirts with fine sewing on inner sleeve plackets, trousers with a special tape on the inner waistband tucked under the trim fabric, suits and jackets with the centre cover button stitched with thread of the brand color to make a subtle design. About Louis Philippe Louis Philippe (extracted from Franco-Italian culture) lures its name and its stimulus from King Louis Philippe of France Louis Philippe. It is an international men’s fashion brand which symbolizes status or rank and lifestyle. Louis Philippe tantamount with premium was launched in India in 1989 with the concept that the person, who wears it, is a man of infallible taste p reference and different class. Louis Philippe always focuses on global fashion that gives it indisputable premium and an exclusive image. Louis Philippe is a leading brand in formal as well as quasi-formal wear. From its commencement, Louis Philippe has been seen as the supplier of fine clothing for the discriminating European gentleman. This international super brand offers stylish ensembles for the fashionable Indian man also. Garments under such label combined the finest fabrics with designs inspired by the latest global trend of fashion and addressing the needs of the style-conscious fashionable male. In India, Louis Philippe garments are available at 119 stores in 50 cities in 21 states, and at the exclusive LP stores created by famous European architect John Marsala. The brand continues to be the leader in retail sales in all leading menswear and department stores. Its retail experience is further amplified by Madura Fashion & Lifestyle’s retail chain – Planet Fa shion. Louis Philippe Products Louis Philippe has launched its sub-brands (LP and Luxure) in November 2007. LP by Louis Philippe aims at young achievers and fashionable urbanites, who demand clothing flexibility. It establishes the style mantra for younger generation.  LP is the brand for those who are in a flurry to make a mark in this world, but will not compromise on either their values.  With two trendy fits in shirts and denims, four styles in trousers and three in suits and jackets, the LP range provides ample options for customizing a wardrobe to individual preferences.  Its product categories are shirts, trousers, suits, jeans, blazers, shoes, T-shirts and accessories. Louis Philippe launched the Luxure brand in select stores across India in November 2008. Created to deliver tailored elegance for the refined aficionado, the masterpiece collection strengthens brand Louis Philippe’s promise to deliver excellence to customers who have an appreciation of the finer t hings in life. With Luxure, consumers have access to exquisite apparel, consummate craftsmanship, luxurious materials and delicate aesthetics, all cores to the values and heritage of Louis Philippe. Business Strategy of Louis Philippe Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector recording a blazing growth rate of over 25 per cent year-on-year. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands – Louis Philippe, Van Heusen, Al len Solly, Peter England and People that personify style, attitude, luxury and comfort.